Motor traders advised to embrace mobile technology

Figures released at the end of July by, revealed that people searching for cars using their mobile phones has risen by a staggering 300% in the last year.

These statistics follow the prediction made by Google earlier in the year, who believe that mobile searches will actually overtake conventional searches from PC’s and laptops by 2013.

The trend can be, in part, put down to the rising sales of Smartphones.  Phones such as the IPhone, Blackberry and Android now account for 37% of the mobile phone market.

At the point that Google made their prediction, 27% of people in the UK owned a Smartphone, this is expected to reach 80% in 5 years time.

Commercial Director at, Phil Jones, believes dealers should be optimising their websites so they can be accessed and used by Smartphones.  Not only will this allow potential customers to view a dealers site but a well designed and usable mobile site will also encourage visits to the main website.

Jones goes on to advise that dealers should look at all Smartphones as opposed to just focusing all their efforts on the iPhone.  Androids and BlackBerrys are also major players in the Smartphone market.

At a conference earlier this year, Google urged dealers to get ready for this major shift in the way people will be searching for cars.  They anticipate that by 2013 there will be more searches carried out on Google on mobiles phones than on PC’s.

And with Amazon reporting $1bn worth of sales coming from mobile phones and eBay recording one sale every second from people using their smartphones, it is easy to see how this trend is set to takeover more conventional ways of shopping.

Garrath Hussey, CEO at Think Insurance comments “Everywhere you look nowadays people seem to be clutching a mobile phone, so it should come as no surprise that Smartphones are set to become the most popular way of browsing the web. Motor Traders and Dealers should certainly focus their efforts on this area if they want to maximise all channels for communicating with their customers”.

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