Buying a car is a big investment, and it’s important for you, as a dealer, to understand that.
To help you help your customers, we have come up with a few easy-to-follow tips to make the whole purchasing process easier for everyone involved.
Perfection is Key
No-one wants to buy a dirty car, so make sure you spend time thoroughly cleaning any vehicles you plan to sell, inside and out. Potential buyers could be put off from buying a car completely if it is dirty and neglected, whereas a clean car looks like a cared-for car, and could potentially add hundreds of pounds to its value.
If you’re advertising your cars online make sure all of the photos are sharp, in focus and taken when they are well-lit and dry. Have plenty of space around each car so you can fit the whole car in the image without any distracting background objects. Include extra images of important details such as alloy wheels and interiors.
Top tip: If you are selling a car from home, consider driving to a nicer area to take photographs, rather than have the car parked on the kerb outside your home.
Being prepared for the customer is vital. Make sure you are ready with all of the required documents and paperwork, as well as knowledge about the car. Be prepared for any questions the customer may have about the car, if you come across as well informed and confident, this will ease any worries or queries the customers may have.
There is currently a Plug In Car Grant available of up to £5000 off the asking price of electric and hybrid vehicles. Make sure you understand the ins and outs of the grant before dealing with a customer or recommending this type of car. If they enquire, be sure to have the information to hand.
Find out more about the Plug In Car Grant.
Knowledge is Power
At the end of the day, you want to sell your cars, so when talking to customers or listing them online, you should push their best features. Make sure you sell the strong points and desirable features such as air-conditioning, leather seats and in-car parking features.
Keep up to date with new models, trends within the auto trade industry and technological advances. The Society of Motor Manufacturers and Traders update their website regularly with new developments and statistics within the industry.
Our 2015 motor trade statistics infographic has been designed using the recent facts and figures from the site.
Buying a car can be daunting for some people, so make sure your customer service is at its best. The more helpful you are, the higher the chance is of them using you again, or at least recommending your company to a friend. Make sure you give a buyer enough space to consider the purchase rather than pressure them into making a hard sell.
If you are trying to sell cars quickly, using social media is a great way to engage with potential customers. Often people will prefer to browse cars online before viewing them on site. Posting offers and discounts on social media will encourage people to visit your showroom or at least enquire about the vehicles available.
Motor Trade Insurance
Make sure your Motor Trade insurance policy includes demonstration cover. Demonstration cover enables potential customers to test drive vehicles before they make the decision to buy. If you can’t offer a test drive to customers, the chances are they will not purchase the car. Would you buy a car before test driving it?
Make sure that you are fully insured as a motor trade business. Be aware that your home insurance won’t cover a home motor trade business. To find out more, read our article here.
Ensure that all cars undergo a full service. This should include topping up oil and water levels, and making sure the tyres are correctly inflated and the car has a valid MOT. Little things like this help build a successful business, as customers are likely to recommend you to family and friends if they know you are trustworthy, so go the extra mile for the customer.
There is no point risking your business’ reputation by trying to sell cars which are damaged or in bad condition. Motor trade businesses rely heavily on word of mouth recommendations.
To make good use of any customer reviews your business receives, publish them online either via social media or directly onto your website.
To find out how to use social media as a motor trader read our guide here.
If you work in the Motor Trade Industry, get in touch with Think Insurance today so see how much you could save on your Motor Trade or Part Time Motor Trade Insurance.