If you buy/sell cars for a living and have predominately relied on word of mouth or adverts in papers to attract new clientele, you may wish to consider setting up your own website – particularly if sales are not as buoyant as expected and some new input is required. Looking at your methods of advertising and how each area brings in sales will highlight the need for extra work in certain areas and whether you may be wasting your time and money in others. Website advertising may or may not be a medium you have considered before now – Is there the need for a website for an auto trader?
A first step to be taken is to make use of the various social networking groups. Facebook, twitter and other internet based groups can help you to reach potential buyers without costing a great deal, if anything. The next step forward is to design or employ a web designer to make up a site that meets your needs and specifications. If you have no experience of web design then it would be advisable to instruct a specialist company or person to help you. Prices can vary greatly, and internet searches can help you choose the layout that is suitable for the motor industry.
The advantages of having your own site include – being able to show many photographs of the cars from all angles, providing the customer with the vehicles full service history, informative videos that can help build up trust with the potential buyer and even on line credit application services if you wish to offer this facility. Another option of course, is to work with other areas of industry and use links to each other`s web sites. Providing you choose to work with reputable companies with the same ethos as yourself, working together can prove to be mutually beneficial. If you do not provide a credit service or offer auto insurance, you could work with companies who do.
Most sites will give the customer the option of leaving an email address or contact number, so you can send them notices such as car of the week, money off coupons or free service etc. Some are even designed to steer the viewer to certain areas and promotions, known as squeeze pages.
Is there the need for a web site for a motor trader? In this day and age, more and more people are checking out internet sites before they choose which car to go and view in person. By having an up to date and informative site, you are telling potential buyers that you are a professional and successful outlet. It gives the impression of longevity within the industry and helps customers to feel that they are getting the “real deal” and not some temporary company that could disappear overnight. Although this is an unfair view, it is something you may need to take in to account.
For free and impartial advice call Think Insurance today for your motor traders insurance – Full or Part Time.