A survey carried out by HPI, has highlighted that customers are becoming increasingly aware of CO2 emissions, and that this is undoubtedly impacting on their buying decisions. HPI, who have been carrying out vehicle history checks since 1938, undertook the research among car dealers in the UK. Director of automotive at HPI, Daniel Burgess said, “Our survey results show that car dealers are witnessing a change in car buyers’ attitudes towards making greener choices”.
A staggering 93% of dealers surveyed, believe that today’s car buyers are more concerned with a vehicle’s emissions than they were a few years ago. The survey revealed a significant change in consumers buying behaviour over the last 3 years. In 2010, 71% of dealers confirmed emission did influence buyers when purchasing a car, compared to just 45%, in 2007.
Burgess goes on to explain ‘Consumers are just as concerned about reducing their motoring costs, making this a key factor when considering which vehicle to buy next. It is clear that consumers are conscious of making real savings on the overall costs associated with owning a car and this means that greener motoring makes economic sense as well as eco sense”.
And buyers certainly do appear to be actively enquiring about CO2 emissions, with 59% of dealers in 2010 reporting that buyers are asking the CO2 questions, compared to just 44% in 2007. As a result of the increased interest and awareness among consumers, HPI have confirmed that many dealers are now opting to download the HPI CO2 Certificate for their customers. This gives customers clear, concise, at-a-glance information on a vehicles running costs, environmental performance and fuel consumption. Consumers want to be able to make sound, informed decisions to enable them to reduce their carbon emissions and motoring costs, and the CO2 certificate is making this possible.
It is safe to assume that increasing fuel prices have contributed towards the growing trend in buying eco friendly cars. The survey showed there has been a 54% increase in awareness among consumers of vehicles with lower tax bands and a 29% increase in consumers focus on bring down motoring costs, compared to 3 years ago.
Think Insurance, the specialist motor trade insurance provider, would urge car dealers and motor traders to recognise this shift in buyer behaviour and to respond accordingly. Saving money and the environment has never been so prevalent as it is today.